ABOUT

I'm a marketing manager with a strong digital foundation and a hands-on background across property, hospitality, finance, lifestyle and other industries. My experience spans strategy, paid media, social, CRM, content and brand, often working across the full funnel from shaping ideas to delivering and optimising campaigns in market.

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I’ve led marketing for both established businesses and growing brands, managing budgets, agencies and stakeholders while staying close to the detail. I work at the intersection of strategy and execution, combining clear thinking, creative direction and data-led decisions to deliver work that’s both effective and well considered.